INDIVIDUAL EYEWEAR MADE TO LAST,
DESIGNED FOR THE MOMENT.
FOREVER INDIVIDUAL
From classic shapes to visionary designs, we strive to offer a collection of eyewear that caters to various tastes targeted at free-thinking young adults and teens.
It all began with the realisation that the young adult and teen market was underserved, and that young people craved eyewear that reflected their individual style.
Forever & a Day is for those who choose styles that are made to last, designed for the moment. We empower young adults and teens to see the world with confidence and embrace their true selves.
We are committed to quality, style, and innovation at fair prices. All our frames are designed in our London-based studio and made in our high-quality optical audited factory in Asia.
BRAND ETHOS
Our collection is meticulously designed with the latest trends in mind, ensuring that our customers can effortlessly showcase their unique style. Our eyewear designs reflect a fusion of contemporary aesthetics with a touch of rebellion. By embracing the unconventional, we empower free thinking young adults and teens to see the world with confidence and embrace their true selves.
We are committed to preserving the planet for future generations. That's why we prioritise planet-friendly materials in our frames and packaging.
We are a proud member of ‘1% for the Planet’ where we give back 1% of our sales to our environmental partners. 1% for the Planet is a global network with thousands of businesses and environmental organisations working together to support people and the planet.